Let Me Be Your Heartthrob | Apology Kink (bandcamp.com)
Lyrics by Augustus Watkins
Music by Garrett Neal
Vocal Engineering by Carlos Bueno
Mixed & Mastered by Garrett Neal
Photo by Tom’s 1 Hour Photo, Los Angeles
We are extremely excited to premier the newest video from electro sass artist Apology Kink. This project is the collaboration of Augustus Watkins and Garrett Neal. The song and video transport me back to a pure desire to be adored. Dancing free from insecurity to Yaz “Upstairs at Erics” with an innocent abandon. Leaning hard into the pop aspects of synthpop with a self-aware snark that boroughs into the ear to let the lyrics shine. Available on GIVE/TAKE Records where Augustus is part owner this single marks another high energy synth explosion.
Apology Kink exudes sultry, cheeky charm. The LA-based project turns out captivating dark synthpop where goth allure flirts with anthemic dance floor-ready production, as pop charm looks on in seductive approval. Dripping with vintage synth production and adorned with modern hooks, Apology Kink is the brainchild of musician Augustus Watkins, building on his pedigree as a singer-songwriter (Bijou Noir), producer (Tulip Tiger), and darkscene emissary (DEATHDANCE) while folding in shadowy theatricality and iconoclastic queerness.
In February 2024, Apology Kink debuted with a rendition of “West End Girls,” which Sounds and Shadows called a “glitchy synth sass take on the iconic Pet Shop Boys hit.” For his two first original songs, “Cult of Your Touch” and “Let Me Be Your Heartthrob,” Watkins has teamed up with frequent collaborator Garrett Neal (Usonia, Holidae, Netflix, HBO).