Thought provoking new video by California goth band Ashes Fallen from their new album “A Fleeting Melody out of a Fading Dream”. The opening guitar riff is classic traditional goth. James vocals take on a seriousness and edge that show the introspection on the growing apathy of a homelessness problem that confronts America. I think it is important in this stark black and white video that shines a light on the troubles of the displaced on the streets, not showing faces or invading the privacy of those enduring the struggle. A powerful track which is accentuated by the visuals of the parts of California streets not shown in TV and movies. It’s a grim shocking picture that the dark hook of the music keeps playing in your mind.
Quotes from the band about this new video:
James: “When I started writing this song, I was thinking about the San Francisco Bay Area, where Jason and I grew up. We along with so many childhood friends have been pushed out by the crazy cost of living, it’s just not the place it used to be anymore. There used to be an idealism in Silicon Valley but now there’s just so much greed. But as the song developed, I got to thinking about the people who don’t have the means to escape from gentrification, and how poor and marginalized people are being forced out of their communities everywhere, sometimes with no options and nowhere to go. And the more time goes on, the more relevant the song feels in so many different ways.”
Michelle: “I never cease to be shocked and grieved to see the poverty in this country. I just really wanted to show what we see through our eyes just driving around the streets. People pushed out of the city limits into the outskirts like they don’t exist. These are the faceless and voiceless people. I didn’t want to show their faces, so we showed ours instead.”
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