Steven Archer Rants ” Getting the Word Out”

https://stoneburnerofficial.bandcamp.com/

This was my advice to a friend who is frustrated that his new band hasn’t been getting the attention he feels it should.

And he’s right, it’s good shit, he’s an established musician. It should be getting out there more.

“The best results I have had are by doing advertising.

It’s not particularly expensive and it does work.

You know, for fans of “x,y,z”!

It’s gonna be hard during all of this, to start a new band. Since there’s just no way to get a foot hold.

Were i you, I would do a few things.
1. Pay for advertising. Do a slow burn type thing. Spend $200 for a month of Facebook advertising directly fans of similar acts.

People who see something over and over are more likely to click it. Because it seems familiar.

2. Focus on making videos. Get creative, I shot that video I did for Inertia creeps in about two hours. Same with the light.

3. Don’t let your frustrations out in public. It’s just a bad look. The last thing you want is people checking out your band because they feel pressured to.

Regardless you gotta post about that shit all the time.

When I have something new out, I try to talk about it every day.

But people are gonna miss it anyway.

I did a bunch of videos for Belligerence and posted them everywhere for months.

A few weeks back I posted one, and a good friend and fan reposted it saying “new material from Stoneburner!”

It’s easy to get locked into the idea that everyone sees everything. But most people don’t. There’s just too much information out there to keep track of.

Particularly now with all of the bullshit going on. Every day there’s a new thing to talk about that isn’t your band.

So you gotta werk, gurl! “

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